Marketing Strategy & Design
Sony Australia is the marketing and sales distribution headquarters for all Sony products throughout Australia. It includes consumer electronics, portable audio, home cinema, pro audio, computer products and more.
Go Man Go developed several integrated marketing campaigns with Sony Australia over a 5 year period.
Client Brief
To develop a wide range of digital marketing and interactive projects
for Sony Australia. Projects incorporated Sony's key brands and
business units including:
Sony.com.au, Sony Style website, Sony Style Store, Sony ID, Sony
Walkman, Sony CLIÉ, Sony VAIO, Sony Xplod, Sony Home Cinema, Sony AIBO
& Sony Foundation.
Here are some examples of interactive touch screens and email newsletters that were created for various Sony campaigns.
SONY Touch Screens
The Sony Head Phone Touch Screens provide customers with a selection of different noise cancelling headsets and music from Sony Entertainment. The design of the Flash module is clean and elegant with a customised audio player.
Users can interact with the Sony Head Phone Touch Screen presentations in Sony's Retail Stores located at both the Sydney and Melbourne International Airports.
Touch Screens were available at Sony's retail store 'Sony Style' showcasing various products along with the Sony Style Ecommerce website.
SONY Email Newsletters
Email Newsletter templates were designed for SONY Cybershot, Sony CLIÉ and other Sony products.
Marketing Strategy & Design Services
- Project Management
- Concept Development
- Flash Interactive Design
- Database Integration
- Content Development
- Email Newsletter Design
- Audio Production
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