Marketing Strategy & Design
Tourism NT is the tourism organisation for the Northern Territory (NT) in Australia. Go Man Go Digital Marketing worked with their adventure traveller and backpacker marketing division for 3 years.
The Northern Territory is an amazing part of Australia. From Uluru to Kakadu it is one of the world's leading nature and culture based travel destinations. A place to visit all year round!
Client Brief
To consult, design and implement a range of marketing and distribution campaigns. In addition a variety of other marketing initiatives were required to target the independent travel market and to provide market intelligence on.
Trade Directory for WYSTC 2005/2006
A 60 page wide-format Trade directory was developed for the World Youth & Student Travel industry conference (WYSTC) in Canada based on Tourism NT’s current style guide. The directory featured Accommodation, Tour Operators and Transport companies servicing the adventure travel and backpacker market and incorporated stunning photographic images complete with recycled stock and pur binding.
A PowerPoint presentation was also designed along with a large format silk banner to display within the Tourism NT exhibition stand at WYSTC. All imagery was carefully selected to appeal to the adventure travel and backpacker market, along with the appropriate tagline.
Nationwide Campaign Strategy for Adventure Travel & Backpacker Market 2004
The campaign strategy - ‘This is Australia, Live it, Breathe it’, was developed for Tourism NT. Initial application was for outdoor, retail stores and train station advertising, targeting the adventure travel and backpacker market.
Billboards, mini-panels and posters were designed for placement in key locations in Melbourne, Sydney, Brisbane and Cairns with a ‘Hot Deals’ call to action.
As part of the ongoing awareness campaign, a series of Avant Card postcards were also developed for mass distribution throughout Australia, featuring key locations, icons and people throughout the Northern Territory.
Magazine advertisements were also designed for key Backpacker Magazines.
Tourism NT's BACKPACK THE OUTBACK magazine
Two editions of this magazine were developed, that were then distributed nationwide to backpacker youth hostels, international airports and travel agencies and also overseas. Go Man Go Digital Marketing were responsible for the printing and distribution of the magazine as well as the design.
Safety Awareness Magazine Campaign
Camel & Crocodile Costumes
Go Man Go has also had some fun designing an original camel costume and crocodile costume for Tourism NT. They had to be fun, hip and cool. We dressed the camel in a Hawaiian shirt, board shorts and thongs, with smouldering dark brown eyes and long eyelashes. The camel was designed as 2 pieces, with plenty of ventilation for the person wearing it. Both characters were a big hit with promotional campaigns.
marketing strategy & design services
- Print & Marketing Services
- Project Management
- Market Research - Independent Traveller & Backpacker Industry
- Travel Brochures
- Outdoor Billboards
- Lightbox Posters
- Large Format Silk Banners
- Posters
- Stationery
- Magazine Advertising
- Costume Design
- Co-marketing Promotional Campaigns
- Media Buying - Magazines & Billboards
- Sampling
- Brochure Distribution
- PowerPoint Presentations
- Market Intelligence Reports
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