Sony Style’s Fox Studio showcase store was set up as a 3 storey broadband network. The implementation was a world’s first for Sony.
Go Man Go were commissioned by the store architects to develop and implement a leading edge retail broadband design 2.5 months before the launch and opening of the store and Fox Studios itself.
A complete strategic broadband network was designed to leverage the latest available technology to deliver a TV-like visual experience on a network of visual displays. Because the store was completely ‘wired’ with multiple device outlets based on IP, we were able to deliver a totally flexible solution that allowed routing of any combination of movies, animations and digital content to any screen or device within the 3 levels of the store.
Remote access via a secure network allowed us to create and deliver content to the internal store servers from off site. In addition, links between Sony Corp. and Sony Music databases allowed for direct content updates for product information, latest music videos and Playstation movies.
Go Man Go were responsible for:
- Technical and creative strategy
- Specification, procurement and installation of all data cabling, hardware, servers etc
- Plasma and LCD screen network
- Scheduled - matrixed streaming video content
- Interactive touch screens interfaces
- Creation of content for touch screens, plasma screens and digital video projection