Digital marketing (also known as online marketing or internet marketing) encompasses many forms of digital media such as websites, blogs, emails, banner ads, social media, pay-per-click
advertising and mobile phones.
Its primary objectives are to help draw customers in; build relationships; promote brands, products and services through a variety of digital online channels. Some of these channels require a long term commitment to digital marketing with no fixed 'expiry' date.
A good example of this is a facebook business page. Once you commit, the ideal goal is to continue to populate your page with regular postings (latest news, promotions etc) to help keep your customers engaged and interested.
Digital marketing is the most cost effective form of marketing for small and medium sized businesses. With the pièce de résistance being that each digital channel has some form of feedback mechanism that provides you with insights into your online marketing campaigns and customers. You're able to see just how well you're doing, with the flexibility to adjust and change your digital campaigns accordingly.
Reading analytics reports; watching subscribers opening emails in real time; posting comments; writing blogs; creating new ads; uploading videos - are just some of the ongoing tasks involved with digital marketing. While it may sound quite complex, the real trick is working out what digital marketing channels are right for your business and then getting started.
Related articles:
Digital marketing involves visual change - Part 1
Digital marketing involves visual change - Part 2
View other digital marketing blog articles
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