Smart Company's "Aunty B" provides businesses with some practical advice around business planning in her article "Do I really need a 5 year plan?".The gist of what she has to say is that business planning should be a creative and enjoyable experience, giving you the opportunity to dream and explore the many possibilities available to you. Which is the same approach recommended when planning your digital marketing strategies and tactics.
While her proposed techniques might not be for everyone, they certainly are a lot of fun!
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