Owning a CMS content management system website seems like a natural and logical progression for many businesses and organisations. The opportunity to become independent and not have to rely on a technical person or somebody externally to update your website, is very appealing. No outsourcing means you can save time and money! Freshening up your website with new content on a regular basis, quickly and efficiently becomes a breeze right?
While the theory is sound, it's the practical part that can sometimes go amiss. This usually occurs because the 'how' and 'who' hasn't been clearly thought through.
One important question has to be addressed, "do we really need a CMS content management system, and who is going to be responsible for it internally?"
Checklist
Owning and managing a content management website requires people. Either your internal staff or an outsourcing partner. Take a look at the following questions and discuss them with your staff.
- Who within our business or organisation is going to be assigned the task of web publisher?
- Will that person be solely responsible for creating and publishing content or will it require a team approach?
- Is the job of web publisher recognised as a dedicated position, or is it an extra task(s) allocated to staff members?
- If the role of web publisher is an extra task for somebody, will they be able to cope with their current responsibilities as well?
- Does the allocated staff member have the right skills to write website copy, organise and edit graphics and images?
- How soon can the web publisher role be filled and when will they be available to start creating / publishing content and CMS training?
Discussing roles and responsibilities with your staff will help you to assess whether or not your business is ready to start publishing in-house. Ideally a business should commit to a permanent part-time or full-time web publishing resource.
Article by Marie
Go Man Go Digital Marketing
