Owning a content management website or CMS seems like a natural and logical progression for many businesses and organisations. The opportunity to be independent and not have to rely on somebody externally to update your website is a very smart move. No outsourcing means you can save money and time. Freshening up your website with new content on a regular basis, quickly and efficiently.
While the theory is sound, it is the practical part of the equation that can sometimes go amiss. This usually occurs because the "how" and "who" hasn't been clearly thought through.
The important question has not been addressed. "Do we really need a content management system, and who is going to manage and be responsible for it internally?"
Easy way to check to see if you're ready for a CMS website
Owning a content management website involves people. Either your internal staff or an outsourcing partner. Take a look at the following questions and discuss them with your staff or team.
- Who within our business or organisation is going to be assigned the task of Web Publisher?
- Will that person be solely responsible for creating and publishing content on our website?
- Is the job of web publisher recognised as a real position, or is it an extra task or tasks allocated to staff member/s?
- If the role of web publisher is an extra task for somebody, will they be able to cope with their current tasks as well?
- Do the suggested staff members have the right skills to write website copy and organise graphics and images?
- How soon can the Web Publisher role be filled and when will they be available to start creating / publishing content and CMS training?
Discussing roles and responsibilities with your staff, will help you to assess whether or not your business / organisation is ready to start publishing in-house. Ideally a business will commit to a permanent part-time or full-time web publishing team.
Article by Marie
Go Man Go Digital Marketing