For web site content managers and business owners
If you have answered ‘yes’ to the above question, then don’t be disheartened - you’re not alone. Understanding how to firstly use your website content management system and then publish new and relevant content to your site ‘regularly’, can be a big challenge. It can also be of great value to your business. All you need to do is factor this work into your daily routine and marketing initiatives.

Of course ‘regular’ means different things to different businesses (and owners of businesses). Some update their website twice a year and consider 6 months to be regular, whilst for others it’s once a month or several times a week. It really does depend on your individual business, your target market, online strategy and your actual resources (read people + experience).

Expect content surges and slow downs… but keep going
In March of last year, I wrote a post “updating content online requires resources”. Unfortunately I didn’t heed my own advice. Setting myself unrealistic goals and allocating a disproportionate amount of hours per month to write content, I found that other projects began to take up more and more of my time. The gap between posts widened and I eventually lost my momentum and stopped writing.

Sound familiar? Take for example this scenario - the launch of a new website. Everybody involved with the launch is fired up. The website is going to change the marketplace and direction of the company. The web team (made up of members from the HR, Admin, Sales & Marketing departments) are all excited.There are lots of great ideas - timeframes are tight but achievable.

Then… Sally leaves! John is assigned to other duties. Page impressions are down and now there’s a new CEO! Workloads increase. Members of the web team are needed elsewhere. And then….(car screeching to a halt, sound fx) “What? What do you mean, there’s nobody left on the web team anyway?”

Set a pace that works for you!
If you can identify with the above just try focussing on a pace that works for you and your team. Writing content and updating your website is actually very empowering and with a team of just one or two people, a lot can be achieved. All you need to do is get back online and make sure you have a better plan than the last one. Once you all begin to enjoy the process of publishing new content without ridiculous timelines or expectations, things can only get better!

New thought… ever considered outsourcing your content management to trusted partners?

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