Making a commitment to regularly update content ( such as copy, images, video, audio) on your business website or web blog is a big step forward. A dedicated allotment of time, people resources, enthusiasm and discipline is required along with a back-up plan for when you decide you need a holiday.

Setting realistic goals and sticking to them is important. For a small business, 4 hours a month may be all that is required to update a website or blog.

On the other hand a large business that sells travel and tourism products online, may require one or two dedicated staff to spend a few days a week, updating products (eg. rates, itineraries, copy and images) and processing online orders and enquiries.

So whether a website is small or large, content updates require real people. And people (whether it is before or after lunch) require a set number of hours or days each week or month, to create quality content.